All immeasurable SEO begins with keyword research. Even if you already have a topic in mind, some quick keyword research can mean the distinction between no organic traffic and a few hundred or thousand extra guests per month. But how do you find the right keywords to target? Even if you do happen to find a suitable keyword, possibilities are great that all your competitors already know about it.

Time to get more precise. If you have some rankings already, look at the other sites ranking for the same keywords as you. If not, start scrutinising for keywords you think might be a desirable fit.

One of the most influential grounds of content marketing is its inherent return on investment (ROI). Considering you’ve performed the approach efficiently, and stick with it for long enough (which could mean several years or more), you should see a higher profit returned from your efforts than you’d see in other marketing and advertising strategies.

But the stand-alone ROI of content marketing isn’t enough to truly maximize your efforts; for that, you’ll need to employ some extra efforts, so you can ensure that all the time and money you spend on your campaign is as valuable as possible.