In business, reputation is everything. In a world where it’s ever more accessible to-share opinions with everyone in the world, an offensive review, a critical blog post or a complaint from a former employee could be the first thing that a possible customer sees. The impact on the business could be disastrous.
Social media and the web are where companies spend a lot of time and money to build their brand. It’s also the place where customers frequently share their opinions and feedback about their encounters with a brand. Unfortunately, most customer feedback and complaints about companies, products or services are disregarded or without a reply on social media. This results in a fumbled chance.