One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly and appeals to your target audience. Form that perfect marriage, and you are well on your way to driving more conversions — one of the primary goals of SEO — whether you are doing it for yourself or your clients.
In this article, you’ll get the lowdown on why on-brand content is so important — as well as how to curate the right message for the right audience at the right time.
