Content writing refers to the careful planning, writing and editing of web content which is intended for digital marketing purposes. Content writing in Digital marketing centres on the keywords which your target audience will search for in the search engines like Google. Targeting these keywords will ensure that more viewers will see your website and this will boost the ratings for Search Engine Result Pages (SERP). Content writing is key for just about any marketing or advertising, whether it is used on social media sites or client websites. It may include writing blog posts and articles, as well as content for specific social platforms, such as Facebook, Instagram, Twitter, Linkedin and so on.