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We have all heard the expression “less is more” and this rings true when it comes to optimizing your PPC account. Of course, SEO is important to any business but too much SEO can actually harm your progress and lead to “over-optimization” ...

Many of my colleagues are of the opinion that if you’re going to create great content, you should keep it on your own site. While I can definitely see that point, I really do like the idea of having my content placed on other sites because it increases my potential for traffic, leads and clients. […]...

Search engine optimization is an important part of any company’s website strategy. However, Google and other search engines like Yahoo and Bing continuously make changes to their algorithms to create a better search experience for their users. That’s why it’s important for small business owners and marketers to stay up-to-date on the latest in SEO […]...

One aspect of content writing that is rarely mentioned is writing on-brand content that is both SEO-friendly and appeals to your target audience. Form that perfect marriage, and you are well on your way to driving more conversions — one of the primary goals of SEO — whether you are doing it for yourself or […]...