All good SEO starts with keyword research. Even if you already have a topic in mind, some quick keyword research can mean the difference between no organic traffic and a few hundred or thousand extra visitors per month. But how do you find the right keywords to target? Even if you do happen to find a good keyword, chances are high that all your competitors already know about it.

Time to get more specific. If you have some rankings already, look at the other sites ranking for the same keywords as you. If not, start searching for keywords you think might be a good fit.

One of the biggest advantages of content marketing is its potential return on investment (ROI). Assuming you’ve implemented the strategy effectively, and stick with it for long enough (which could mean several years or more), you should see a higher profit returned from your efforts than you’d see in other marketing and advertising strategies.

But the standalone ROI of content marketing isn’t enough to truly maximize your efforts; for that, you’ll need to employ some extra efforts, so you can ensure that all the time and money you spend on your campaign is as valuable as possible.